When I was a kid - my little sis LOVED IT when I screwed up. What she preferred even MORE was when she was near to take a look at it!

Well - I have a Diva admission to variety.

I latterly had a "stupid moment" (the expression my sis Kelly nonmoving uses!)

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It was a toiling day on the phone box present - employment some of my pleasing 24-Carat Club VIP clients (I adopt simply a smattering of these fabulous chicks total). Immediately later I jumped into my swift tiny sports car to come first to other assembly beside a big, fancy, national punter. I was all garmented up, pleasant littlest dress, stilettos of course, melodious loudly to the tunes.

As I was driving to my naming the brightness slowwwwwly streamed into the car frame onto my stamina (my conceit and joy) and I saw to my horror...THE LEGS I HADN'T SHAVED IN 4 DAYS!!

(insert squeaky music from Exorcist in your worry here)

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What micro info in your sales/business/marketing have you incomprehensible of late darling?

It's so effortless to focus on the big fill up and bury almost the smallest holding that in the buoyant of day - are pretty reproving to the general model of your business!

3 Reasons Why the "Hairy" Details Are Important:

1) Where Are The Testimonials Lady? Hmmm - I cognise you have one stashed in your information processing system still they haven't seen the pallid of day. Want to label much sales? Make it easier for relations to material possession you!! Include them on your website, presentations, proposals, e-zine etc.

2) Have You Done Your Research? Something I can't stand for is when a provider I'm considering victimization asks me a ton of questions they should before cognise. Make convinced you don't time of year into the one and the same trap of laziness! Make every calls, draft out on-line, read the communication releases and the district media. (It will ending you from having a "stupid moment" in front of your eventual user)

3) Are You Easy For The Customer To Track Down? So some business organisation cards/invoices etc I see don't have all of the exhaustive communication message. I privation it all! Name, title, mail address, e-mail, telephone number, web site, fax and 1-800 numbers if you have them. Don't formulate me gawk in the Yellow Pages where I'll brainwave your competitor! (if you exclude your code/website (or don't have one) - you face close to a teeny-tiny wee cast that no one requirements to buy from)

Why Oh Why Diva Were You Imitating Sasquatch? OK - lay off laughing!

So this is why I was Sales Diva with pointed stamina - I have been on a hoy in British Columbia, Canada next to 15 friends for the once 4 days, imbibition martinis, unfair in the sun and we all enormously leftmost the razors at home!

And that undersize point came buoyant to me as I was driving 120 km on the main road - too after-hours to swivel backbone to the Lady Gillette waiting with patience for me at my provide lodgings.

As I pulled my car over, I in reality had this deliberation meet my mind..."Hmmm - I contemplate if those screen wipers would do the trick?"...and I realised this was a job for the emergency Diva kit in my car.

I pulled out moisturizer, integrated whatsoever external body part earth in and voila - pubescent toughness went to sole gently fuzzy sounding (in the precisely light!)

Thankfully my clients had a big boardroom table and they were doing the strength component presentation!

So recollect -it's all in the order of the finer points ladies- they smoooooooth the submit yourself to for you next to your customers!

Isn't that Neet?

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